Grab Your Customers’ Attention – Featured Interview with Adrian Ott

CEO and Founder, Exponential Edge Consulting

Adrian Ott talks to Bill Ringle about how to make customers happy, competition, and her book The 24-Hour Customer. 

Listen to this interview to learn:

  • The five triggers that influence to what a customer will give his or her time and attention.
  • What led her to write The 24-Hour Customer.
  • How companies of all sizes can capitalize on mistakes or disruptions of service made by competition.

Expert Bio

Adrian C. Ott is the CEO and founder of Exponential Edge® Consulting. She was named Silicon Valley Enterprising Woman of the Year 2011 by the National Association of Women Business Owners – Silicon Valley, and called “one of Silicon Valley’s most respected (if not the most respected) strategist” by Consulting Magazine.

Adrian works with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today’s exponential economy. In addition to assisting clients, she writes a popular column at FastCompany.com, and Chairs the Strategy & Growth Roundtable for the Harvard Business School Association of Northern California, the largest HBS alumni club in the world.

She is also the author of The 24-Hour Customer, a Library Journal “Best Business Book 2010”.

For more information, visit Adrian’s website.

Contact Info for Adrian Ott

Business Phone: 650-331-7378

Web address: ExponentialEdge.com

Travels From: San Francisco, CA

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Books by Adrian Ott