Category Archives for "Internet and Social Media"

Interview with Fred Wilf

Founder of Wilftek LLC.

In this episode of My Quest for the Best, Fred Wilf discusses recent data breaches and the unique nature of privacy policies in the U.S., and explains what could cause a lawyer to develop such an interest in technology.

Key points that you’ll learn from this interview:

  • Why it’s essential for businesses to make customer security a priority
  • The ins and outs of Data Breach Notification Laws
  • How Privacy Laws differ from country to country
  • The reasons why continuing tech education is needed
  • How governments can encourage technological development

Interview Insights

Click to Read the Show Notes

1:20 Wilf tells about his early work experience.

2:18 “Policy was always something that interested me in terms of how the policies chosen by governments and by people affected others. And in many ways, long term policy decisions will lead to short term life and death decision.”

3:30 [On an early fascination with technology] “I was always a bit of a tinkerer, and known for pulling stuff apart from an early age.”

4:44 “People didn’t understand why a lawyer would have any interest in computers.”

5:22 [Profiles of the Ideal Client] – “There are are several profiles for my ideal client. One profile is the funded startup, they have some money, they’re able to carry out their strategy, they’re moving towards sales and revenue positive as quickly as possible.”

5:42 “For the larger companies that I work with, a number of Fortune 500 companies, I tend to be more specific as to their needs, filling in where they don’t already have someone in house or outside.”

6:35 Healthcare company case study, and how Wilf used his expertise in privacy and copyright law to help them problem solve.

8:00 The two ways Wilf helps with clients.

8:51 Wilf describes some common areas of legal misunderstanding.

9:38 “Privacy law has the foundation from country to country, state to state, but implemented in a very different from manner from state to state and country to country, and most people don’t know when they get into this how to navigate those changes.”

10:36 “One of the principles in privacy law is that a company or entity that controls individual personal info must explain to those individuals how that information is being used, processed, and stored.”

11:22 The importance of transparency, and privacy policies, in handling consumer information.

12:45 “Users can certainly educate themselves and have a better understanding of how their data is being used. Maybe that will change who they share data with, and maybe it won’t.”

13:24 “The transparency is not there because all consumers will use it, because frankly consumers won’t, the transparency is there for those users who want to control how their data is being used.”

13:50 How UBER failed to be transparent in their use of consumer data.

16:15 The case of Target’s privacy breach, and how the technology of the time couldn’t have prevented it, but whether the executive decision makers could have.

17:19 “One aspect that needs to change is that businesses need to use as much security as they can afford.”

17:44 “Consumers need to understand that some of these attacks can be prevented, some of these attacks, I don’t think they could’ve been prevented really.”

18:11 “The reason why we know about the Target case, and this is an interesting aspect of policy, is that we now have a series of laws called data breach notification laws where Target, or any other company who is breached, is required to notify all the people whose information is in the database that’s been hacked.”

19:18 [On Data Breach Notification Laws] – “If if wasn’t for that change of policy, I’m not sure we’d have as much interest in privacy or security that we have today,”

20:31 The differences between US and EU Privacy Law.

23:52 “Different governments in different countries have their very different view on foreign privacy.”

24:08 “The more stringent a privacy law is, the more expensive it is to implement those laws to the businesses who have to implement them.”

25:56 “Some of the technology needs to be changed so that clicking on a link…isn’t going to affect the servers containing personal information.”

27:05 “Whatever you’re doing with policy, whatever you’re doing in technology, this has real world consequences for users.”

28:18 “Information Technology is still relatively premature.”

28:53 “There’s still a huge gap between the users of the technology, which today is everybody, and those who use the technology well.”

29:27 “Because we don’t know how the technology works, it’s on the tech professionals to make the technology easier to use and more bulletproof.”

31:53 “The government has shown, perhaps wisely, that it’s not very good at defining technology standards, they’ve mostly left that up to the tech companies to define their own standards.”

33:00 How governments can encourage the development of technological standards.

34:32 “Governments, through it’s contracting process, and buying technology, can encourage the developments of better, stronger, more secure systems.”

35:10 Sources where people can stay abreast of privacy and security issues.

Expert Bio

Fred Wilf is an attorney who represents people and companies for technology and intellectual property issues. Briefly working as a programmer during college, Fred used that experience as a spur to investigate the intersection of technology, intellectual property and business for the last 30+ years. About half of Fred’s experience has been in large law firms (Saul Ewing and Morgan Lewis), while the other half has been in small and boutique law, firms, including his current practice, Wilftek LLC. For some companies, Fred is the outside general counsel, helping with any and all legal issues that may arise. For other companies, especially the larger companies, Fred focuses on particular types of technology agreements and consulting. In addition to his work for clients, Fred writes, speaks and teaches on topics in technology law, and provides pro bono legal services to charities and other non-profits.

For more information, visit Fred Wilf’s company website.

Contact Info for Fred Wilf

Web address: http://www.wilftek.com/

Travels from: Worcester, PA

Phone: (215) 205-0059

Follow, connect, and learn from this guest’s social media channels:

LinkedIn Twitter

Resources Mentioned by Fred Wilf on My Quest for the Best:

USPTO.gov

copyright.gov

ftc.gov

iapp.org

Featured Interview with Dorriah Rogers

Founder of Paradyne Consulting Works

In this episode of My Quest for the Best, Dorriah Rogers talks with Bill Ringle about the principles and benefits described in Decide to Profit.
Key points that you’ll learn from this interview:
  • The impact a mentor had on Rogers’ life and career, and how he inspired her to be her own person.
  • How the Lego company used a single, unified goal to really turn things around.
  • The importance of not only giving everyone in the company or organization, not just the decision makers, a voice.
  • How to teach employees to tie their ideas to the overarching goal: making money.
  • Rogers’ 9 steps to a better bottom line.

Interview Insights

Click to Read the Show Notes

1:15: [On the mentorship of Tom Schumacher] – “[Schumacher] inspired me to be a problem-solver and a speaker, and he showed great faith in my abilities and always pushed me to be my own person.”

1:59: “I’ve never really been an employee. I’m what I call a serial entrepreneur.”

2:20: [On what it means to be your own person] – “Not being easily influenced by either peer pressure, social pressure, or any other types of pressure that may exist either in the workplace or in society.”

2:44: The 3 primary aspects of any business.

3.27: [On finding and keeping clients] – “I’ve started with a handful of people that I’ve come in contact with, and they saw what I was doing, they saw my work ethic and my reputation, and some of them gave me a chance. That’s really all it took, was getting my foot in the door.”

4:07 [Characteristics of an ideal client] – “I think one of the primary characteristics, more than anything, is openness. What I mean by openness is openness to change.”

4:36 [On client transparency] – “I’ve gone into situations where I talked to some of the key managers, and although they recognize they have a problem, they don’t recognize that they need to change. And they’re not willing to look in the mirror.”

6:30 [On asking the difficult questions] – “I may attend a meeting, and I may interrupt the meeting and say something to the leader, or maybe even the CEO or exec, and challenge them in front of the team. Saying ‘hey, why are you asking that question?’ or ‘hey, it may be a good idea for you to listen to some of the other input.’ Or perhaps, ‘We haven’t heard from Jim, let’s hear what Jim thinks.”

7:14 “I really challenge people to get outside of their own heads, to push them to think and behave differently.”

7:54 [On building trust with clients] – “Before I begin any of the real work, I will spend a lot of one on one time with the decision maker. I will get to know them as people. I will ask them a lot of questions. I will get them to what I call the comfort point. And also, I will ask their permission. I will let them know that I will ask hard questions, and get their permission to do so.”

8:55 Rogers’ Inspiration for writing Decide to Profit: The 9 Steps in a Better Bottom Line

10:40 The nine steps in a better bottom line.

12:00 [On the importance of understanding the goal] –  “A lot of people get mired in the day to day tasks and activities. And they kind of grind through their day. They have a tendency not to stay focused on the bigger picture.”

12:30 [The fundamental driving force behind the company] – “My whole purpose in writing both the book, and identifying the goal – as one of the steps, is to keep people focused on the bigger picture. And in any company, and any organization…the fundamental driving force behind the company is making money. So there’s an overarching financial goal.”

12:55 “And my idea was, have everybody within the organization tie every decision that they are making to the larger goals of the organization. Number 1 has to always be: making money.”

13:30 [On the importance of quality] – “The quality of your product, that also has to be a goal. You can’t make money and sacrifice quality, because that’s not sustainable.”

13:40 [Deciding the profit] – “Every organization can have 1, 2, or 3 goals that they are primarily focused on. And if you make sure that everyone knows what those goals are, and tie their day to day decisions to them, that’s how you can decide the profit.”

14:04 The importance of keeping day to day decision in line with organizational goals

15:10 The Lego study

16:09 [Sacred cows] – “In some of the companies that I’ve worked with, I see them hold on to business decisions, or I see them hold on to product. I even see them hold on to no-productive people. And all of this is counterintuitive, and it’s not in alignment with the overall goals of the organization.”

16:32 [On unified goals] – “[The lego study] shows how one single unified goal enabled a company to completely turn around.”

17:31 [On teams holding themselves accountable] –  “Have you ever been in a meeting where there’s a lot of discussion and a lot of ideas, and everyone leaves the meeting and 90% of the ideas and discussion has been forgotten? That’s what I experience in a lot of the companies I work with. There’s a lot of ideas, a lot of good discussion, a lot of innovative discussion, yet nobody ever captured the discussion, nobody ever circled back – there was no feedback loop, and there was no accountability.”

18:23 [On accountability] – “What makes people accountable can be something as simple as an action list. And I don’t mean minutes, I don’t mean a detailed list of who said what verbatim. I mean, a ‘we talked about this, we decided to do this, this person owns it, and this is when they’re going to get it done.’”

19:45 [On employee contribution] – “In the book I have a tool for employees to do a very straightforward return on investment analysis. One of the disconnects that I was increasingly becoming aware of is that managers would often miss ideas because they couldn’t see how that idea would benefit the organization.”

20:16  [On helping employees choose ideas that are tied to financial goals] “The benefit of the 9th step is that it provides employees a tool and a methodology to demonstrate both quantitatively and qualitatively how to give an investment to the organization and show how their idea will either improve the financial goals or other goals.”

21:38 The importance of checklists and forms for employees.

23:00 [On brainstorming] – “The people that make the decisions tend to shoot down the ideas of those that don’t make the decisions. Allowing people to free think, allowing for ideas to be equally valuable no matter who they’re coming from, is very, very important. All of the rules that I put down for brainstorming are a result of all of those rules being broken during brainstorming meeting I’ve been to.”

24:21 Rogers describes the timeline and process of writing Decide to Profit: 9 Steps to a Better Bottom Line

25:03 “The book isn’t written for specialists. The book is not meant to be a dissertation on continuous improvement or operational streamlining or productivity. It’s meant to be a comprehensive overview of all of it, and it’s meant to be understandable, and it’s meant to be utilized by both managers and employees.”

26:06 Discoveries Rogers made during the writing process.

26:50 [On staying humble] – “I found that I fall prey to a lot of the same things that executives fall prey to, which is, believing my own press, believing my ideas are the best, believing that only my opinions count. I’ve found that really listening to the people around me makes a big difference.”

27:00 Rogers discusses some of the milestones in her career, and the significant clients she’s worked with

28:42 The two primary factors of inefficiency, and the importance of time management.

30:12 Roger’s preferred tools for productivity during travel.

Expert Bio

Dorriah Rogers, Ph.D., began her career in the engineering and advanced technology industry in the late 1990s. She founded Paradyne Consulting Works in 2003, and brings almost 20 years of unique experience providing guidance to numerous Fortune 500 organizations throughout North America. She specializes in identifying and solving issues affecting efficiency, productivity, and profitability. Her client base includes Fortune 100 organizations, as well as the Department of Defense, U.S. Navy, and the U.S. Army Corps of Engineers. As CEO of Paradyne Consulting Works, she has led her team in the areas of productivity and process improvement, strategic business planning, operational streamlining, profitability, and organizational change management.

For more information, visit Dorriah Rogers’s company  website.

Contact Info for Dorriah Rogers

Web address: http://www.paradyneconsulting.com/

Travels from: Thousand Oak, CA

Phone: 858-442-4295

Follow, connect, and learn from this guest’s social media channels:

LinkedIn Facebook Twitter YouTube

Resources Mentioned by Dorriah Rogers on My Quest for the Best:

Featured Interview with Barbara Henricks and Rusty Shelton

President & CEO of Cave Henricks Communications

CEO of Shelton Interactive, Speaker & Author

Barbara Henricks and Rusty Shelton talk with Bill Ringle about how traditional media and social media reinforce each other to build an audience for thought leaders and brands.
Key points that you’ll learn from this interview:
  • How the mind shift from marketer to media exec helps you stay open and develop new opportunities
  • The key differences between owned media, rented media, and earned media, and why that matters to your business
  • That traction can be measured with new media: with the interactions on your blog posts and subscribers to your audience list
  • The #1 factor to focus on to be successful with new media: creating content that your audience wants to share
  • How Tom Rath used a quiz in Strengths Finder 2.0 to gain more than 160,000 subscribers, and what 2 techniques new authors (who aren’t already famous) can use to build a subscriber list quickly

Expert Bios

Barbara Cave Henricks is president of Cave Henricks Communications. She has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Larry Bossidy and Ram Charan, John Bogle, Tom Rath, Marcus Buckingham, Maria Bartiromo, and Clay Christensen.

Rusty Shelton is the founder and CEO of Shelton Interactive, an award-winning digital marketing and PR agency that helps clients, from bestselling authors to the world’s biggest brands, start conversations that matter. He has led digital strategy for more than twenty-five New York Times and Wall Street Journal bestsellers.

For more information, visit Barbara’s website and Rusty’s website.

Contact Info for Barbara Henricks and Rusty Shelton

Barbara Henricks:

Web address: http://www.cavehenricks.com

Travels from: Austin, TX

Phone: (512)-301-8936

Contact:

LinkedIn Facebook Twitter

Rusty Shelton:

Web address: http://www.rustyshelton.com

Travels from: Austin, TX

Phone: (512)-206-0720

Contact:

LinkedIn Twitter

 

Resources Mentioned by Barbara Henricks and Rusty Shelton:

 

Elaine Pofeldt

Featured Interview with Elaine Pofeldt

Independent journalist specializing in careers and entrepreneurship

New York, NY

Listen to this interview to learn:

  • Keys to building great relationships with clients
  • How the criteria you use for evaluating opportunities change as you change your business vision
  • The central role of courage for succeeding as an entrepreneur
  • How trusting your observations and taking action lead to success
  • Important networking advice for corporate managers and leaders

Expert Bio

Elaine Pofeldt is an independent journalist who specializes in writing about careers and entrepreneurship. When she was a senior editor at Fortune Small Business magazine, she was twice nominated for the National Magazine Award for her feature stories.

She went freelance in October 2007 and has since written for publications including Fortune Money Forbes and a variety of other print and online publications. At Crain’s New York Business, she is a contributing editor, focused on the weekly’s small business coverage. She writes a how-to column and one on startups, called Startup Scene. At Fortune, she writes a column called David vs. Goliath, looking at small companies that are taking on giant competitors.

Having built traffic Fortune Small Business Online from a fledgling site to one with 2 million to 5 million page views a month, she frequently draws on her experience to help clients improve their online presence. She also founded Fortune Small Business’s national Business Plan Competition and ran it for 5 years.

For more information, visit Elaine’s website.

Contact Info for Elaine Pofeldt

Chuck_wall

Featured Interview with Chuck Wall

Author and Founder of Customer CEO

Austin, TX

Listen to this interview to learn:

  • The big idea behind why Starbucks ≠ coffee and how it has helped the company prosper
  • Insights into the Clayton Christensen model of looking at what work needs to be done
  • What it really means when a company is customer-centric and how that becomes a competitive advantage
  • The transformation you can use to turn pain points into gain points at your company
  • When to pay attention to the “ridiculously high cost of not listening” to your customer
  • How to avoid the trap of becoming overly dependent on big data analysis

Expert Bio

Chuck Wall is the founder of Customer CEO, a customer insight, engagement and marketing consultancy. For the past 15 years, Chuck has passionately taught organizations about the genuine value of understanding their customers in order to facilitate growth.

Based on his work of more than 100,000 customer interviews and suverys, Chuck’s new book Customer CEO: How to Profit from the Power of Your Customers explores how companies can navigate the new business dynamic that customers are primary decision makers in business.

As an expert in explaining unmet needs of customers through primary research, Chuck translates his knowledge into actionable insight to help organizations design innovative products, services, and experiences. He aims to serve every customer with gratitude and humility, inspire through example and teach practical business solutions that will help contriubute to a better world.

Prior to launching Customer CEO, Chuck started six other enterprises across multiple industries, including manufacturing, media, technology, marketing and insurance. A serial entrepreneur, Chuck has a deep understanding of entrepreneurship, business, strategy and marketing and is passionate about sharing that knowledge with others.

Chuck has shared his knowledge working as a business strategy and marketing advisor to companies of every size. His clients have included HP, Intel, Campbell’s Soup and Yahoo!.

For more information, visit Chuck’s blog.

Contact Info for Chuck Wall

Travels From: Austin, TX

Web address: CustomerCEObook.com

Follow Chuck:

twitter linked in

Books by Chuck Wall

customerceo2

 

Dave-logan

Interview with Dave Logan

Co-Founder and Senior Partner of Culture Sync, Author New York, NY

Listen to this interview to learn:

  • What’s easy vs. important.
  • What to do if something unexpected comes along. 
Play

Expert Bio

Dave Logan studies how people communicate within a company — and how to harness our natural gifts to make change within organizations. He looks at emerging patterns of corporate leadership, organizational transformation, generational differences in the workplace, and team building for high-potential managers and executives.

He’s the co-founder and senior partner at CultureSync, a management consulting firm, and works with Fortune 500 companies, governments, and nonprofits. Much of CultureSync’s work is derived from a ten-year study of over 24,000 people published at Tribal Leadership (2008), which shows how organizational culture evolves over time and how leaders can nudge it forward.

For more information, view Dave on CultureSync.net

Contact Info for Dave Logan

Web address: CultureSync.net

Follow Dave: Twitter linkedin facebook

 Books by Dave Logan

tribal-leadership

Mitch Joel

Featured Interview with Mitch Joel

Award-winning Social Media Expert and President of Twist Image

Montreal, Canada

Listen to this interview to learn:

  • How when you help brands stay on the leading edge, you often have to stay on the bleeding edge
  • Changes that are occuring between the pure play ad agencies vs. the digital agencies
  • Impact of reaching customers when they have many choices of screens, from desktop to iPad/tablet to mobile
  • Fundamental tenets of customer engagement that still guide online marketing strategies
  • What Walmart did differently to engage customers around a Mother’s Day campaign led by Twist Image

Expert Bio

Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications agency. He is also a blogger, podcaster, passionate entrepreneur, and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and new media.

Marketing Magazine dubbed Mitch the “Rock Star of Digital Marketing” and called him “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.

His first book, Six Pixels of Separation, named after his successful Blog and Podcast, is a business and marketing bestseller. His next book, CTRL ALT DEL, will be out in Spring 2013. Mitch is frequently called upon to be a subject matter expert for BusinessWeekFast Company, and many other media outlets. His newspaper business column, New Business – Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, Media Hacker, on The Huffington Post.

For more information, visit Mitch’s website.

Contact Info for Mitch Joel

Business Phone: 514-987-9992

Web address: TwistImage.com

Blog: TwistImage.com/Blog

Travels From: Montréal, Canada

Follow Mitch:

Twitter LinkedIn

altBooks by Mitch Joel

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michael tchong

Featured Interview with Michael Tchong

Listen to this interview to learn:

  • Where Michael began his career
  • Why analytics will become increasingly important to companies in planning
  • The Ubertrends of multitasking and control freak that technology has created
  • What to look for in global competition
  • How it is smart to use the technology you write about for clients to gain an advantage in your own business
  • Favorite sources to study to learn about Ubertrends in society, technology, and global business

Michael Tchong talks with Bill Ringle about Ubertrends and how they are shaping our business opportunities and personal lives.

Change Agent and Founder of Social Revolution

San Francisco, CA

Expert Bio

Michael Tchong is an innovation specialist, change agent, entrepreneur, and speaker. He is the founder of five startups, including MacWEEK and ICONOCAST, and has pioneered ventures in desktop publishing, personal information management, internet analytics, and online marketing. His latest startup is Social Revolution®, which aims to reinvent America by crowdsourcing innovative solutions.

As a speaker, Michael uses his knowledge of marketing, media and technology to help audiences better grasp how massive waves, which he calls “Ubertrends,” are reshaping society, as well as the opportunities and innovations these Ubertrends propel. His ability to identify emerging trends was refined at such prestigious ad agencies as DDB and Chiat/Day. He is the author of Social Engagement Marketing, an easy-to-navigate guide to the world of social media.

For more information, visit Michael’s website.

Contact Info for Michael Tchong

Web address: MichaelTchong.com

Web address: ubercool.com

Travels From: San Francisco, CA

Follow Michael:

Twitter LinkedIn Facebook

altBooks by Michael Tchong

Social Engagement Marketing Coveralt

fred catona

Interview with Fred Catona

Chief Marketing Strategist for Bulldozer Digital

Listen to this interview to learn:

  • The most memorable lesson he learned from Priceline founder, Jay Walker
  • Why having a message foundation is the critical step to get right for a marketer
  • How to leverage the speed and feedback advantages of direct response radio advertising
  • What role the trust agent plays in marketing for businesses that range from medical practices to travel, especially if you have a skeptial audience
  • What specific criteria you can use to decide if radio advertising can help you grow your business

Expert Bio

Fred Catona is the Founder and Chief Marketing Strategist for Bulldozer Digital, a full-service advertising and marketing company that specializes in Digital Convergence Marketing. Fred has been featured in the Wall Street Journal, USA Today, Philadelphia Inquirer, Entrepreneur Magazine and over 100 TV, radio, magazine and online media outlets.

After graduating from East Stroudsburg University, Fred taught school for twelve years during which time he became an award-winning teacher and successful coach. During the later part of his teaching career, he started The Taste of Philadelphia which became one of the first companies to ship perishable food products overnight nationally.

In 1993, Fred founded Radio Direct Response, the first advertising company to focus solely on radio as its advertising medium. Fred developed and pioneered Direct Response Radio, an extremely effective method to generate sales and sales leads. DRR is easily manageable, measurable and cost effective.

Jay Walker, the Founder of Priceline.com, turned to Fred and Radio Direct Response in 1995 to launch Priceline.com whose valuation grew to $20 billion in just 18 months. RDR has had numerous successful advertising campaigns with other notable companies such as Free Credit Report.com and Disneyonline.

Fred is currently plowing new fields by drawing upon his vast expertise in Direct Response Radio, and its immense lead generating capabilities, by developing a natural progression into the digital world with Radio-Digital Convergence Marketing.

In addition to his executive responsibilities with his companies, Fred does consulting and is a frequent guest speaker. He has also long time active member of Big Brothers of America.

Visit Fred’s Wikipedia page for more information.

Contact Info for Fred Catona:

No further contact info is available for Fred.

Travels From: Philadelphia, PA

erika napoletano

Interview with Erika Napoletano

Author, Speaker, and Brand Consultant

Boulder, CO

Listen to this interview to learn:

  • The business mindset of caring about the success of your clients first
  • The perspective of major brands that don’t mind being unpopular with given market segments
  • The power of having your audience spread your message for greater impact and reach
Play

Expert Bio

Erika Napoletano has been hailed by Forbes as a “spinless spin doctor” for her perspectives on business, marketing, and branding. She’s a twice-published author, most recently of The Power of Unpopular; a columnist for Entrepreneur Magazine; recent speaker at TEDx Boulder; and speaker at conferences across the U.S. on brand development, social tactics for launching companies, and the inherent power of truth in business… or as she refers to it, the power of unpopularity.

Erika is also the Head Redhead at RHW Media, a branding consulting firm that helps businesses get unstuck and over those annoying problems that keep them from being awesome.

In conjunction with selected public relations firms, she develops comprehensive strategies to help companies develop lasting relationships with their customers and clients. And perhaps most importantly, she helps brands become human – because there’s no such thing as B2B or B2C. Business is always H2H – human to human.

For more information, visit Erika’s website.

Contact Info for Erika Napoletano

Web address: ErikaNapoletano.com

Erika’s TEDx Talk: TEDx Boulder

Travels From: Boulder, CO

Follow Erika: Twitter

Books by Erika Napoletano

altalt

lisa gansky

Featured Interview with Lisa Gansky

Marketect, Author, and Business Advisor

San Francisco, CA

Listen to this interview to learn:

  • How successful companies are built on incredibly talented, committed people
  • An early insight about how the Internet would level the playing field led to forming a startup acquired by AOL
  • Implications of how technology advances have lowered the barriers to entry dramatically
  • Where to find entrepreneurs creating new ideas and companies in major cities
  • Where on the balance sheet many companies can find underutilized and undervalued assets
  • How the meshing.it database became the foundation for both the book as well as an open source resource
  • Clues and tips for finding life-work balance

Expert Bio

Lisa Gansky is, at heart, a marketect and “impact junky” with a strong interest in breaking the edges of formerly happy business models and bringing together not-so-likely characters in the form of new offerings, teams and partnerships. She is the author of The Mesh: Why the Future of Business is Sharing.

As CEO, co-founder and chairman of Ofoto, Lisa drew on her entrepreneurial spirit and experience developing global web services. Lisa and the team worked to develop Ofoto into a world-class consumer services offering which she left once Kodak Gallery reached over 45M customers in 2005. In addition to her roles at Ofoto and Eastman Kodak, she was a Co-founder and CEO of GNN, the first commercial website, acquired by AOL in 1995, where she then directed Internet Services for AOL through 1997.

Lisa has been an investor and board member of more than twenty internet and mobile services companies. Currently, she serves as an advisor and investor in New Resource Bank, Vayable, Loosecubes, TaskRabbit, RelayRides, Scoot Networks, Squidoo, Greenbiz, Pixelpipe, Mingoville, and Honest Buildings.

For more information, visit Lisa’s website.

Contact Info for Lisa Gansky

Web address: LisaGansky.com

Web address: Meshing.it

Travels From: San Francisco, CA

Follow Lisa:

Twitter Facebook

Books by Lisa Gansky

altalt

nathan kievman

Featured Interview with Nate Kievman

Founder and CEO of Linked Strategies

Wichita, KS

Listen to this interview to learn:

  • Some of the standards you must clear to be considered a thought leader
  • The power of saying “no” to opportunities and how it helps you grow your business
  • What “platform maturity” allows you as an expert to do to serve even a larger customer base
  • How to convey trust, authority, and credibility using your LinkedIn profile
  • Emerging trends with LinkedIn that will allow businesses to build a larger platform in even less time than before

Expert Bio

Nathan Kievman is the Founder and CEO of Linked Strategies and creates cutting-edge business solutions maximizing all of the power of social media platforms. Considered one of the leading authorities on social media and LinkedIn, Nathan has a robust following as the owner of the number one LinkedIn Strategies Group on LinkedIn. He has taught more than 35,000 people how to master the platform.

Nathan is the executive editor of LI & Business, now with more than 14.5 million subscribers. He has authored three books on the topic, including the currently available LinkedIn Mastery: An All Inclusive Guide to Mastering LinkedIn. Nathan presented as the keynote speaker on Social Media Strategy for the National Speakers Association winter meetings in 2011.

For more information, visit Nathan’s website.

Contact Info for Nathan Kievman

Business Phone: 800-946-7804 or 316-942-1111

Web address: LinkedStrategies.com

Travels From: Wichita, KS

Connect with Nathan:
Linked In

 

stefan swanepoel

Featured Interview with Stefan Swanepoel

Internationally Bestselling Author and Motivational Speaker

Laguna Niguel, CA

Listen to this interview to learn:

  • Marketing secrets from a prolific, bestselling author.
  • How he designed his book to have wide appeal through social media and traditional channels.
  • Lessons about becoming comfortable with who you are and making the most of your strengths in business and in life.

Expert Bio

Stefan Swanepoel is an international best-selling author of 20 books on business trends, real estate, and social media, as well as a motivational keynote speaker with over 700 presentations to 500,000 people.

His most popular real estate books include the Amazon.com bestseller Real Estate confronts Reality and the annual Swanepoel TRENDS Report. His most recent book, Surviving Your Serengeti: 7 Skills to Master Business and Life, is a New York Times bestseller, and his other titles have been featured on the bestseller lists of the Wall Street Journal, Inc. Magazine, Publishers Weekly, and many others.

Stefan has held offices as President, CEO and Chairman of a technology company, an education company, a non-profit association, a movie studio and a 2,000 office international franchise. He has also received numerous awards, including: “Businessman of the Year” (Jaycees), one of the “Top 20 Most Influential People in the Real Estate Industry” (Today’s REALTOR®), and “One of the Top 50 People Who You Should Follow on Twitter” (Roost).

For more information, visit Stefan’s website.

Contact Info for Stefan Swanepoel

Web address for Real Estate Trends: RETrends.com

Web address for Serengeti Book: SerengetiBook.com

Travels From: Los Angeles, CA

Connect with Stefan:

Twitter Linked In Facebook

Books by Stefan Swanepoel

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scott klososky

Interview with Scott Klososky

Author, Social Technology Expert, and Founder of Alkami Technology

Detroit, MI

Listen to this interview to learn:

  • How a dyslexic boss showed how to find a willing market and build a business from the ground up
  • What it took to sell to larger companies as a startup
  • Mistakes made and lessons learned from overly ambitious business expansion
  • What CEOs need to know now about leadership skills in the age of digital marketing and social media
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Expert Bio

Scott Klososky, a former CEO of three successful startup companies, currently serves as founder and Chairman of the Board of Alkami Technology, which focuses on providing online account management solutions to the financial services industry. Scott also works with senior executives in organizations ranging from Fortune 500 corporations to universities and nonprofits, including Cisco, Ebay, Volvo, and the American Payroll Association. He helps his clients integrate social technologies into their strategic direction as well as improve their utilization of technology as a tool.

Scott is the author of three books: The Velocity Manifesto: Harnessing Technology, Vision and Culture to Future Proof Your Organization, Enterprise Social Technologies: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevancy, and Managing with Social Technology, a McGraw Hill Brief Case Series Book that is targeted specifically at giving managers a roadmap for implementing and using social tools in order to improve productivity and results.

For more information, visit Scott’s website.

Contact Info for Scott Klososky

Business Phone: 405-359-3910

Web address: http://www.fpov.com/scott-speaks/

Travels From: Detroit, MI

Follow Scott:

Twitter

Books by Scott Klososky

andrew keen

Interview with Andrew Keen

Internationally Recognized Entrepreneur, Speaker and Author

Santa Rosa, CA

Listen to this interview to learn:

  • The inside story on audiocafe.com, an early Silicon Valley Internet start-up.
  • The single most important key to a start-up succeeding.
  • How the market will tell you the brutal truth about your company or idea, and why it’s best to learn it sooner rather than later.
  • What’s lost through participation in Internet communitites in terms of human relationships.
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Expert Bio

Andrew Keen, is an entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit CULT OF THE AMATEUR: How the Internet is Killing our Culture, which was short-listed for the Higham’s Business Technology Book of the Year Award. As a pioneering Silicon Valley based Internet entrepreneur, Andrew founded Audiocafe.com in 1995 and built it into a popular first generation Internet music company.

He is currently the host of the “Keen On” show on TechCrunch TV, where he interviews leading opinion makers from the worlds of technology, media and policy. Andrew is also an acclaimed speaker on the international circuit, speaking regularly on the impact of new technology on 21st century business, education and society. Andrew’s new book about the social media revolution, Digital Vertigo: An Anti-Social Manifesto, is coming out in 2012.

For more information, visit Andrew’s website.

Contact Info for Andrew Keen

Web address: AJKeen.com

Travels From: San Francisco, CA

Follow Andrew: Twitter

 

Books by Andrew Keen

lisa bodell

Interview with Lisa Bodell

Founder and CEO of futurethink

San Francisco, CA

Listen to this interview to learn:

  • The reality behind how innovation occurs in business.
  • What makes leadership harder than it has to be for some.
  • The importance of mindset in approaching solutions.
  • How you can unlock creative energy in your company by killing stupid rules.
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Expert Bio

Lisa Bodell is the founder and CEO of futurethink, an internationally recognized innovation research and training firm that helps businesses embrace change and become world-class innovators. She founded futurethink on the premise that everyone has the power to innovate — they just need to know how. Clients such as 3M, GE, and Johnson & Johnson look to futurethink to develop new styles of thinking and generate innovative ideas.

Lisa is globally recognized as a leader and pioneer in the field of futuring and innovation — creating a unique, straightforward approach to an otherwise complicated topic. She created the widely adopted SIPC Innovation Framework (STRATEGY, IDEAS, PROCESS, CLIMATE), which has helped innovators around the world easily embrace innovation, providing a clear method that breaks innovation down into manageable parts.

In addition to running futurethink and lecturing, Lisa currently serves as an advisor on the boards of the Institute of Direct Marketing in London, The Women’s Congress, the Association of Professional Futurists, and the prestigious Institute for Triple Helix Innovation think tank, the only innovation initiative of its kind within the U.S. government. She also serves as a finalist judge at the annual Idea Crossing Innovation Challenge and FIT’s innovation challenge (which futurethink co-created), has taught courses on marketing and creativity at American University, and serves as a faculty member of the American Management Association.

She is the author of Kill the Company: End the Status Quo, Start an Innovation Revolution and an author of Success Simplified, a collection of works featuring other chapters by Dr. Stephen Covey, Dr. Tony Alessandra, and Patricia Fripp. Lisa has appeared on FOX News, and in publications such as Crain’s, Business Week, The New York Times, WIRED, Investor’s Business Daily, Successful Meetings, Harvard Business Review, and The Futurist.

For more information, visit Lisa’s website.

Contact Info for Lisa Bodell

Business Phone: 646-257-5737

Web address: futurethink.com

Travels From: San Francisco, CA

Follow Lisa:

Twitter

Books by Lisa Bodell

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rick mathieson

Interview with Rick Mathieson

Award-Winning Brand Marketer, Author, and Creative Strategist

San Francisco, CA

Listen to this interview to learn:

  • How Rick reached Tom Peters and formed the basis of a professional mentorship and friendship.
  • What the sustaining energy is that keeps people engaged and “in the conversation” both online and off line.
  • Contrasting examples of a company that bombed with their online effort and several that hit home runs.
  • The law of transparency online that allows even the smallest pizza shop to use these largely no-charge tools to build a fan base.
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Expert Bio

Rick Mathieson is an award-winning writer, author and creative strategist. A veteran of the advertising industry, Rick is the vice president and creative director for a prominent advertising agency, as well as a strategic advisor on digital marketing initiatives. Over the course of his career, Rick has been recognized with over one hundred regional, national and international creative awards for work produced for a veritable “Who’s Who” of global brand names, including HP, T-Mobile, Disney, and Ferrari Club of America.

Rick’s book Branding Unbound has ranked as the world’s #1 best-selling book on mobile marketing. His new book, The On-Demand Brand, was a #1 Amazon “Hot New Release,” and has ranked among Amazon’s Top 10 books on advertising. Spanning social media, branded entertainment, mobile marketing and more, the book has been described as “required reading for the digital age” for its strategic approach to delivering blockbuster brand experiences through digital innovation.

Rick’s insights on postmodern marketing have been featured in many media outlets, including Wired, Forbes, MSNBC, and NPR. He is also a frequently featured speaker at industry events, such as The iMedia Breakthrough Summit, Digital Hollywood, The Global Retail Executive Council, The Microsoft Leadership Forum, Yahoo’s “Branducation” lecture series, and the AMA’s “Corporate Branding” series, among many others.

For more information, visit Rick’s website.

Contact Info for Rick Mathieson

Web Address: RickMathieson.com

Rick’s Blog: GenWow

Travels From: San Francisco, CA

Follow Rick: Twitter

Books by Rick Mathieson

liz_strauss

Interview with Liz Strauss

Brand Strategist, Community Builder, and Leadership Trainer

Chicago, IL

Listen to this interview to learn:

  • How blog writing on the Internet is like “Little House on the Prairie”.
  • Why “location, location, location” matters on the Internet, but it’s not where you live or work.
  • Valuable tools to use to boost your blog and Twitter visibility on the Internet.
  • The importance of speaking the language that your target market is using.
  • The secret of using “co-opetition” to exchange insights with peer experts.
  • How focusing on a niche helps raise your reputation faster.
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Expert Bio

Liz Strauss is the CEO and founder of SOBCon, a highly successful business bloggers conference. She is also the author of the popular Successful-Blog.com, as well as a speaker who works to help businesses become irresistible to their prospects and customers.

In 2011, Liz was named “Titan of Web 2.0,” a prestigious award presented at World Forum in Davos, Switzerland. She has also been named in the “Top 100 Social Media & Internet Marketing Bloggers” list, the “Top 100 Most Influential Marketers of 2008,” and the “50 of the Most Powerful and Influential Women of Social Media.”

For more information, visit Liz’s website or Successful-Blog.com.

Contact Info for Liz Strauss

Business Phone: 773-619-0371

Web address: LizStrauss.com

Web address: Successful-Blog.com

Travels From: Chicago, IL

Follow Liz: Twitter

 

jim kukral

Interview with Jim Kukral

Web Business Consultant, Speaker, and Bestselling Author

Cleveland, OH

Listen to this interview to learn:

  • The top mistakes business owners and executives make when using social media for business, and how to avoid them.
  • The many ways that a business leader can use social media to position the business.
  • Why it is critical to build a “platform” for communicating with social media and how to get started.
  • How to use precise demographic targeting to reach the buyers most likely to appreciate your offers.
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Expert Bio

Jim Kukral is an internet expert who helps entrepreneurs, small business owners, and large companies like FedEx and Sherwin Williams learn how to find success online. His passion for teaching shines through in his training and coaching programs, and as a professional speaker Jim has presented to thousands of people across America on the topics of Web-entrepreneurism, success and failure, Internet marketing and more.

As a serial Web-entrepreneur himself, Jim has consistently innovated many online businesses, including Prfessor.com, a web-based solution that allows anyone to instantly create their own online university or training center. His latest venture focuses on bringing the power of self-publishing to the masses. You can learn more about this at Digital Book Launch and Content Every Day.

Jim was recently named as one of “The Most Influential Small Business People on Twitter” according to Dun & Bradstreet. He is the author of Attention! This Book Will Make You Money and The Ultimate Pitch, and serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, Web monetization and social media.

For more information, visit Jim’s website.

Contact Info for Jim Kukral

Web address: JimKukral.com

Travels From: Cleveland, OH

Follow Jim: Twitter

Books by Jim Kukral

carol_sanford

Interview with Carol Sanford

Author, Speaker, and Consultant

Seattle, WA

Listen to this interview to learn:

  • How an early mentor introduced Carol to people, organizations, and systems that have nurtured a 30-year work plan.
  • The most important thing for a company that is embracing sustainability to keep in mind.
  • A reality about different ends of the organizational hierarchy that all businesses should understand.
  • What Internet transparancy is doing to shape how leaders communicate.
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Expert Bio

Carol Sanford is on a mission to create a better world, and she believes that business can and will play a major role in accomplishing that. Central to Carol’s philosophy and approach is a fresh look at what makes an organization truly responsible. To that end, she has been leading major consulting change efforts in both Fortune 500 and new-economy businesses for more than 30 years. Her client list includes long-term relationships with Colgate and DuPont. She also works with new-economy companies like Intel, Agilent and leaders of corporate responsibility such as Seventh Generation.

Carol has published dozens of works in ten languages, including a series of articles in Executive Excellence, Stephen Covey’s newsletter, and At Work, a Berrett-Koehler Journal. She is the author of The Responsible Business: Reimagining Sustainability and Success.

Carol is also a judge and mentor for University of Washington Global Business Center Social Entrepreneur Competition, Seattle.

For more information, visit Carol’s website.

Contact Info for Carol Sanford

Web address: CarolSanford.com

Travels From: Seattle, WA

Follow Carol: Twitter

Books by Carol Sanford

 

rick kirschner

Interview with Dr. Rick Kirschner

Founder, The Art of Change, LLC

Ashland, Oregon

Listen to this interview to learn:

  • How following your passion opens doors to new opportunities.
  • What Congress can learn about working productively with people with whom you strongly disagree on issues.
  • A three-step process for helping people and organizations change.
  • The risks of social media technology for young people today.
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Expert Bio

As a motivational speaker, communication skills trainer, and founder of The Art of Change, LLC, Dr. Rick Kirschner seeks to help his audience find the personal motivation and learn the needed skills to do the important work today for creating a better tomorrow. He offers The Art of Change Skills For Life™ speeches, training and coaching programs to businesses and other organizations to teach positive change, influence and persuasion, teamwork ansd leadership, and healthy living.

Before turning to speaking and coaching full time, Rick was a practitioner of Naturopathic Medicine who specialized in the treatment of stress related illness and the mind/body connection.

Since starting the second phase of his career, Rick has authored or co-author several books, including the new How To Click With People: The Secret To Better Relationships In Business And In Life and the international best-seller Dealing With People You Can’t Stand: How To Bring Out The Best In People At Their Worst. He has also created numerous award-winning CDs and audio products. His clients include everyone from Heineken to NASA to Progressive Insurance to Texas Instruments. He’s been interviewed on hundreds of radio and television programs, including CNBC, FOX and CBC and his ideas are found in newspapers and magazines including USA Today, London Times, The Wall Street Journal, and Executive Excellence.

For more information, visit Rick’s website.

Contact Info for Dr. Rick Kirschner

Business Phone: 541-488-2992

Web address: TheArtofChange.com

Travels From: Ashland, Oregon

Follow Rick: Twitter

Books by Dr. Rick Kirschner

 

mary_van_de_wiel

Interview with Mary van de Wiel

Brand Anthropologist and CEO

New York, NY

Listen to this interview to learn:

  • How a brand anthropologist operates.
  • How to use the question “Why do you do what you do?” to uncover important core answers.
  • What makes people “lean into” a web site when it is well-executed.
  • The missed opportunity of not thinking you’re a brand if you’re “less than Nike.”
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Expert Bio

As Brand Anthropologist and CEO of Zing Your Brand, a NYC-based branding consultancy, laboratory and workspace for serious play, Mary van de Wiel [alias: Van] works with solopreneurs and corporate clients alike, pumping oxygen into suffocating brands to yield heightened marketplace visibility and unprecedented profits. Van is best known for her idiosyncratic views on the emotional clues that beckon online audiences to lean into their screens, hearts beating and eyes gleaming — or run away, screaming.

As a writer, producer & radio host, Van brings her fiercely individualistic perspective to NY Brand Lab Radio, as well as to her off-air training & networking portals, The NY Brand Lab and The Brand Reinvention Summit. She’s currently putting the finishing touches on her forthcoming book, Dead Brand Walking: A Brand Therapist’s Viewpoint.

In a former life, Van was the Founder, CEO and Executive Creative Director of an award-winning independent branding & design shop with offices in New York and Sydney. She’s led global brand campaigns for the launch of People Weekly magazine in Australia, the Macau International Airport in China, and the National Constitution Center in Philadelphia, and has served as a business-building muse for Conde Nast Magazines, American Airlines, Sony, Sydney Opera House, Time Inc., News Corporation and The Museum of Modern Art, N.Y.

For more information, visit Van’s website.

Contact Info for Mary van de Wiel

Business Phone: 718-909-1140

Web address: ZingYourBrand.com

Travels From: New York, NY

Follow Van: Twitter

 

kevin_popvic

Interview with Kevin Popovic

Founder and Communications Director, Ideahaus

Del Mar, CA

Listen to this interview to learn:

  • The evolution of a business based on fitting a passion and skillset into an eager marketplace through video and event production.
  • Secrets behind the vital sequence of developing the strategy, plan, executing, and then measuring the results.
  • Insights behind the scenes with satellite marketing.
  • How Kevin leveraged his video interviews to build a powerful brand and bottom line success for his clients.
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Expert Bio

Kevin Popović founded Ideahaus in 1990 to help clients figure out what to say and how to say it to their target markets while building truly remarkable brands. As Communications Director for the award-winning company, he develops creative strategies and communications plans, including schedules, budgets and metrics for everything a company uses to communicate.

Kevin developed the trade name “Satellite Marketing” to describe a communications strategy designed to connect an organization with its target markets via social media sites and services. Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, and direct mail. This technique is the subject of his forthcoming book, Satellite Marketing: Using Social Media for Business.

For more information, visit Kevin’s website.

Contact Info for Kevin Popović

Business Phone: 866-773-0441

Web address: Ideahaus.com

Travels From: San Diego, CA

Follow Kevin: Twitter