Category Archives for "High Tech"

Interview with Fred Wilf

Founder of Wilftek LLC.

In this episode of My Quest for the Best, Fred Wilf discusses recent data breaches and the unique nature of privacy policies in the U.S., and explains what could cause a lawyer to develop such an interest in technology.

Key points that you’ll learn from this interview:

  • Why it’s essential for businesses to make customer security a priority
  • The ins and outs of Data Breach Notification Laws
  • How Privacy Laws differ from country to country
  • The reasons why continuing tech education is needed
  • How governments can encourage technological development

Interview Insights

Click to Read the Show Notes

1:20 Wilf tells about his early work experience.

2:18 “Policy was always something that interested me in terms of how the policies chosen by governments and by people affected others. And in many ways, long term policy decisions will lead to short term life and death decision.”

3:30 [On an early fascination with technology] “I was always a bit of a tinkerer, and known for pulling stuff apart from an early age.”

4:44 “People didn’t understand why a lawyer would have any interest in computers.”

5:22 [Profiles of the Ideal Client] – “There are are several profiles for my ideal client. One profile is the funded startup, they have some money, they’re able to carry out their strategy, they’re moving towards sales and revenue positive as quickly as possible.”

5:42 “For the larger companies that I work with, a number of Fortune 500 companies, I tend to be more specific as to their needs, filling in where they don’t already have someone in house or outside.”

6:35 Healthcare company case study, and how Wilf used his expertise in privacy and copyright law to help them problem solve.

8:00 The two ways Wilf helps with clients.

8:51 Wilf describes some common areas of legal misunderstanding.

9:38 “Privacy law has the foundation from country to country, state to state, but implemented in a very different from manner from state to state and country to country, and most people don’t know when they get into this how to navigate those changes.”

10:36 “One of the principles in privacy law is that a company or entity that controls individual personal info must explain to those individuals how that information is being used, processed, and stored.”

11:22 The importance of transparency, and privacy policies, in handling consumer information.

12:45 “Users can certainly educate themselves and have a better understanding of how their data is being used. Maybe that will change who they share data with, and maybe it won’t.”

13:24 “The transparency is not there because all consumers will use it, because frankly consumers won’t, the transparency is there for those users who want to control how their data is being used.”

13:50 How UBER failed to be transparent in their use of consumer data.

16:15 The case of Target’s privacy breach, and how the technology of the time couldn’t have prevented it, but whether the executive decision makers could have.

17:19 “One aspect that needs to change is that businesses need to use as much security as they can afford.”

17:44 “Consumers need to understand that some of these attacks can be prevented, some of these attacks, I don’t think they could’ve been prevented really.”

18:11 “The reason why we know about the Target case, and this is an interesting aspect of policy, is that we now have a series of laws called data breach notification laws where Target, or any other company who is breached, is required to notify all the people whose information is in the database that’s been hacked.”

19:18 [On Data Breach Notification Laws] – “If if wasn’t for that change of policy, I’m not sure we’d have as much interest in privacy or security that we have today,”

20:31 The differences between US and EU Privacy Law.

23:52 “Different governments in different countries have their very different view on foreign privacy.”

24:08 “The more stringent a privacy law is, the more expensive it is to implement those laws to the businesses who have to implement them.”

25:56 “Some of the technology needs to be changed so that clicking on a link…isn’t going to affect the servers containing personal information.”

27:05 “Whatever you’re doing with policy, whatever you’re doing in technology, this has real world consequences for users.”

28:18 “Information Technology is still relatively premature.”

28:53 “There’s still a huge gap between the users of the technology, which today is everybody, and those who use the technology well.”

29:27 “Because we don’t know how the technology works, it’s on the tech professionals to make the technology easier to use and more bulletproof.”

31:53 “The government has shown, perhaps wisely, that it’s not very good at defining technology standards, they’ve mostly left that up to the tech companies to define their own standards.”

33:00 How governments can encourage the development of technological standards.

34:32 “Governments, through it’s contracting process, and buying technology, can encourage the developments of better, stronger, more secure systems.”

35:10 Sources where people can stay abreast of privacy and security issues.

Expert Bio

Fred Wilf is an attorney who represents people and companies for technology and intellectual property issues. Briefly working as a programmer during college, Fred used that experience as a spur to investigate the intersection of technology, intellectual property and business for the last 30+ years. About half of Fred’s experience has been in large law firms (Saul Ewing and Morgan Lewis), while the other half has been in small and boutique law, firms, including his current practice, Wilftek LLC. For some companies, Fred is the outside general counsel, helping with any and all legal issues that may arise. For other companies, especially the larger companies, Fred focuses on particular types of technology agreements and consulting. In addition to his work for clients, Fred writes, speaks and teaches on topics in technology law, and provides pro bono legal services to charities and other non-profits.

For more information, visit Fred Wilf’s company website.

Contact Info for Fred Wilf

Web address: http://www.wilftek.com/

Travels from: Worcester, PA

Phone: (215) 205-0059

Follow, connect, and learn from this guest’s social media channels:

LinkedIn Twitter

Resources Mentioned by Fred Wilf on My Quest for the Best:

USPTO.gov

copyright.gov

ftc.gov

iapp.org

Mitch Joel

Staying on the Bleeding Edge – Featured Interview with Mitch Joel

Award-winning Social Media Expert and President of Twist Image

Social Media Expert Mitch Joel talks to Bill Ringle on My Quest for the Best about brand recognition, Walmart, and the biggest changes in the industry since the 1990s.

Listen to this interview to learn:

  • How when you help brands stay on the leading edge, you often have to stay on the bleeding edge
  • Changes that are occurring between the pure play ad agencies vs. the digital agencies
  • Impact of reaching customers when they have many choices of screens, from desktop to iPad/tablet to mobile
  • Fundamental tenets of customer engagement that still guide online marketing strategies
  • What Walmart did differently to engage customers around a Mother’s Day campaign led by Twist Image

Interview Insights

Click to Read the Show Notes

1:07 How Joel started his career as a rock journalist and how that experience allowed him to “cut his teeth” on writing and marketing.

2:23 “My real role is business development, everything I do is sort of filtered back to the agency.”

2:45 “I thought, well, I love to write and I love to publish and communicate so why don’t I put my thoughts about the marketing and media landscape out there and see if that attracts a certain type of client?”

3:51 “Helping brands stay at the leading edge forces us to be at the bleeding edge.”

4:26 “Brands want to connect more to their consumers, they want to build more loyalty, they want to create more attention, they want to get customers to spread the gospel for them.”

5:06 Joel recounts the biggest changes in the agency world since the 90s.

5:52 “I think for us it’s been the exploration of other interesting areas of products and services that we can bring to clients.”

7:23 [On engaging customers] – “It’s not just about putting a marketing message in front of them with these tools. These tools allow them to be hyperconnected, completely untethered, and they’re doing things in different environments.”

8:15 How a change in platform allowed Walmart to do a successful Mother’s Day marketing push that effectively engaged its audience.

10:31 “If we do everything right, we have to be prepared for success. Most brands aren’t prepared for success.”

11:26 “Anyone can have an idea and publish that idea in text, images, audio, and video – and what that means is that suddenly you have the ability to publish content, because you can, but to connect in a very real way.”

11:50 “While everybody’s getting more connected in more and more places, brands are still trying to disrupt or jump in on it, versus trying to figure out how to connect within it.”

12:30 “I believe that the winners are the people doing compelling things, and actually it’s a very slow, long, hard, and arduous process to build connections.”

13:21 “Instead of chasing how many likes people have of your company, why not go out and like your customers?”

14:25 “There seems to be a friction between the B2B world and social media, which to me is somewhat quizzical. I think the primary driver of B2B sales is driven by relationships and white papers and testimonials and that sort of more robust marketing endeavors. [It] seems to me that social media is a more compelling platform to share and distribute that type of content in a much more personal way.”

16:05 Joel discusses visions of a future world with products without brands.

16:57 “There seems to me like there’s this interest and burgeoning trend around indie brands and people connecting to things that are less about the logo…and more about the individual.”

17:26 “I think all trends are worthy of paying attention to.”

17:48 “The lessons for me are really about just being aware of new things and I think it’s the new things and how they connect to one another that makes branding and marketing and communications that much more interesting.”

18:28 “I get really excited about the possibility about what it means to have a relationship with a consumer.”

18:58 “Marketers can create things.”

19:22 The phenomena of “Utilitarianism Marketing.”

20:10 “It is staggering to me what one person with a laptop can do.”

Expert Bio

Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications agency. He is also a blogger, podcaster, passionate entrepreneur, and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and new media.

Marketing Magazine dubbed Mitch the “Rock Star of Digital Marketing” and called him “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.

His first book, Six Pixels of Separation, named after his successful Blog and Podcast, is a business and marketing bestseller. His next book, CTRL ALT DEL, will be out in Spring 2013. Mitch is frequently called upon to be a subject matter expert for BusinessWeekFast Company, and many other media outlets. His newspaper business column, New Business – Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, Media Hacker, on The Huffington Post.

For more information, visit Mitch’s website.

Contact Info for Mitch Joel

Business Phone: 514-987-9992

Web address: TwistImage.com

Blog: TwistImage.com/Blog

Travels From: Montréal, Canada

Follow Mitch:

Twitter LinkedIn

altBooks by Mitch Joel

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michael tchong

Ubertrending – Featured Interview with Michael Tchong

Change Agent and Founder of Social Revolution

Michael Tchong talks with Bill Ringle about Ubertrends and how they are shaping our business opportunities and personal lives.

Listen to this interview to learn:

  • Why analytics will become increasingly important to companies in planning
  • The Ubertrends of multitasking and control freak that technology has created
  • What to look for in global competition
  • How it is smart to use the technology you write about for clients to gain an advantage in your own business
  • Favorite sources to study to learn about Ubertrends in society, technology, and global business

 

Expert Bio

Michael Tchong is an innovation specialist, change agent, entrepreneur, and speaker. He is the founder of five startups, including MacWEEK and ICONOCAST, and has pioneered ventures in desktop publishing, personal information management, internet analytics, and online marketing. His latest startup is Social Revolution®, which aims to reinvent America by crowdsourcing innovative solutions.

As a speaker, Michael uses his knowledge of marketing, media, and technology to help audiences better grasp how massive waves, which he calls “Ubertrends,” are reshaping society, as well as the opportunities and innovations these Ubertrends propel. His ability to identify emerging trends was refined at such prestigious ad agencies as DDB and Chiat/Day. He is the author of Social Engagement Marketing, an easy-to-navigate guide to the world of social media.

For more information, visit Michael’s website.

Contact Info for Michael Tchong

Web address: MichaelTchong.com

Web address: ubercool.com

Travels From: San Francisco, CA

Follow Michael:

Twitter LinkedIn Facebook

altBooks by Michael Tchong

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sam richter

Featured Interview with Sam Richter

Bestselling Author and Award-winning Sales and Marketing Expert

Minnetonka, MN

Listen to this interview to learn:

  • How information gives you a competitive advantage with your own confidence.
  • Tips and tricks for accessing specific sites and finding important file types online.
  • Where to go to access exclusive and very expensive database resources at no charge.
  • The importance of recognizing and developing your skills with both the art and science of online research.

Expert Bio

Sam Richter is an internationally recognized expert on sales, marketing, and reputation management. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world’s most famous brands.

He is the author of the bestselling book Take the Cold Out of Cold Calling, named the 2012 “Sales Book of the Year” by the American Association of Inside Sales Professionals, as well as a “USA Book News Winner” and a “Sales Book Awards Silver Medalist.”

Sam is founder and CEO of SBR Worldwide/Know More! and SVP/Chief Marketing Officer at ActiFi, a software and solutions firm serving the financial services industry. He was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter.

For more than six years, Sam was president of a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources. Sam has created programs for companies including Microsoft, Coca-Cola, Major League Baseball, Northwest Airlines (Delta), Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick, and other large and small firms.

For his marketing work, Sam has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He’s also won a Retail Vision Award and a Codie Award “the “Oscars” of the software industry” for Best E-commerce Software. He is a member of the Business Journal’s “Forty Under 40” list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine’s Entrepreneur of the Year and he’s one of the more highly recommended persons on LinkedIn.

For more information, visit Sam’s website.

Contact Info for Sam Richter

Business Phone: 612-655-3397

Web address: SamRichter.com

Travels From: Minneapolis, MN

Follow Sam:

Twitter Linked In Facebook

Books by Sam Richter

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lisa gansky

Featured Interview with Lisa Gansky

Marketect, Author, and Business Advisor

San Francisco, CA

Listen to this interview to learn:

  • How successful companies are built on incredibly talented, committed people
  • An early insight about how the Internet would level the playing field led to forming a startup acquired by AOL
  • Implications of how technology advances have lowered the barriers to entry dramatically
  • Where to find entrepreneurs creating new ideas and companies in major cities
  • Where on the balance sheet many companies can find underutilized and undervalued assets
  • How the meshing.it database became the foundation for both the book as well as an open source resource
  • Clues and tips for finding life-work balance

Expert Bio

Lisa Gansky is, at heart, a marketect and “impact junky” with a strong interest in breaking the edges of formerly happy business models and bringing together not-so-likely characters in the form of new offerings, teams and partnerships. She is the author of The Mesh: Why the Future of Business is Sharing.

As CEO, co-founder and chairman of Ofoto, Lisa drew on her entrepreneurial spirit and experience developing global web services. Lisa and the team worked to develop Ofoto into a world-class consumer services offering which she left once Kodak Gallery reached over 45M customers in 2005. In addition to her roles at Ofoto and Eastman Kodak, she was a Co-founder and CEO of GNN, the first commercial website, acquired by AOL in 1995, where she then directed Internet Services for AOL through 1997.

Lisa has been an investor and board member of more than twenty internet and mobile services companies. Currently, she serves as an advisor and investor in New Resource Bank, Vayable, Loosecubes, TaskRabbit, RelayRides, Scoot Networks, Squidoo, Greenbiz, Pixelpipe, Mingoville, and Honest Buildings.

For more information, visit Lisa’s website.

Contact Info for Lisa Gansky

Web address: LisaGansky.com

Web address: Meshing.it

Travels From: San Francisco, CA

Follow Lisa:

Twitter Facebook

Books by Lisa Gansky

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sally helgesen

Interview with Sally Helgesen

Internationally Acclaimed Speaker, Leadership Consultant, and Bestselling Author

Chatham, NY

Listen to this interview to learn:

  • How senior leaders are looking to use women’s leadership more strategically.
  • How technology allows customers and prospective employees to evaluate the opportunities for doing business with your organization.
  • What a leading Scandinavian law firm changed in their business to allow people to make a greater contribution.
  • The connection between diversity, openness to change, extraordinary customer experience, and the future of business.
Play

Expert Bio

Sally Helgesen is an internationally acclaimed author, speaker, and consultant, and one of the world’s brand-name experts on women’s leadership.  Her most recent book, The Female Vision: Women’s Real Power at Work, explores how women’s insights can transform organizations. She is also author of the best-selling The Female Advantage: Women’s Ways of Leadership, hailed as “the classic work” on women’s leadership style, translated into 11 languages, and continually in print for over twenty years. An earlier book, The Web of Inclusion: A New Architecture for Building Great Organizations, was cited in The Wall Street Journal as one of the best books on leadership of all time.

Sally develops and delivers leadership programs for corporations, partnership firms, universities and non-profits around the globe. Clients have included Microsoft, IBM, Johnson & Johnson, Prudential, KPMG, The World Bank, The United Way, the Council of Independent Colleges, West Point USMA, The Office of Public Management UK; The Global Forum on Women, Society and the Economy, Paris; The Center for Distributed Education, Oslo; and ING Amsterdam.

Sally has consulted with the United Nations Development Program on building more inclusive country offices and on strengthening women’s programs in Africa and Asia. She has led seminars at the Harvard Graduate School of Education and Smith College, and been visiting scholar at Northwestern University and the Lauriston Institute in Melbourne Australia. She is a contributing editor to the magazine strategy+business, and a member of the International Women’s Forum and Executive Networks. Articles about her work have been featured in Fortune, The New York Times, Fast Company, and Business Week. She contributes a weekly blog at Forbes.com.

For more information, visit Sally’s website.

Contact Info for Sally Helgesen

Web address: SallyHelgesen.com

Travels From: New York, NY

Follow Sally: Twitter

Books by Sally Helgesen

scott klososky

Interview with Scott Klososky

Author, Social Technology Expert, and Founder of Alkami Technology

Detroit, MI

Listen to this interview to learn:

  • How a dyslexic boss showed how to find a willing market and build a business from the ground up
  • What it took to sell to larger companies as a startup
  • Mistakes made and lessons learned from overly ambitious business expansion
  • What CEOs need to know now about leadership skills in the age of digital marketing and social media
Play

Expert Bio

Scott Klososky, a former CEO of three successful startup companies, currently serves as founder and Chairman of the Board of Alkami Technology, which focuses on providing online account management solutions to the financial services industry. Scott also works with senior executives in organizations ranging from Fortune 500 corporations to universities and nonprofits, including Cisco, Ebay, Volvo, and the American Payroll Association. He helps his clients integrate social technologies into their strategic direction as well as improve their utilization of technology as a tool.

Scott is the author of three books: The Velocity Manifesto: Harnessing Technology, Vision and Culture to Future Proof Your Organization, Enterprise Social Technologies: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevancy, and Managing with Social Technology, a McGraw Hill Brief Case Series Book that is targeted specifically at giving managers a roadmap for implementing and using social tools in order to improve productivity and results.

For more information, visit Scott’s website.

Contact Info for Scott Klososky

Business Phone: 405-359-3910

Web address: http://www.fpov.com/scott-speaks/

Travels From: Detroit, MI

Follow Scott:

Twitter

Books by Scott Klososky

andrew keen

Interview with Andrew Keen

Internationally Recognized Entrepreneur, Speaker and Author

Santa Rosa, CA

Listen to this interview to learn:

  • The inside story on audiocafe.com, an early Silicon Valley Internet start-up.
  • The single most important key to a start-up succeeding.
  • How the market will tell you the brutal truth about your company or idea, and why it’s best to learn it sooner rather than later.
  • What’s lost through participation in Internet communitites in terms of human relationships.
Play

Expert Bio

Andrew Keen, is an entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit CULT OF THE AMATEUR: How the Internet is Killing our Culture, which was short-listed for the Higham’s Business Technology Book of the Year Award. As a pioneering Silicon Valley based Internet entrepreneur, Andrew founded Audiocafe.com in 1995 and built it into a popular first generation Internet music company.

He is currently the host of the “Keen On” show on TechCrunch TV, where he interviews leading opinion makers from the worlds of technology, media and policy. Andrew is also an acclaimed speaker on the international circuit, speaking regularly on the impact of new technology on 21st century business, education and society. Andrew’s new book about the social media revolution, Digital Vertigo: An Anti-Social Manifesto, is coming out in 2012.

For more information, visit Andrew’s website.

Contact Info for Andrew Keen

Web address: AJKeen.com

Travels From: San Francisco, CA

Follow Andrew: Twitter

 

Books by Andrew Keen

aaron_shapiro

Interview with Aaron Shapiro

Author and CEO of HUGE, Inc.

New York, NY

Listen to this interview to learn:

  • How a company pivots based on customer feedback.
  • What steps a full-service digital agency take to insure success with high stake assignments from Fortune 1000 firms, including Comcast, Target, and HBO.
  • How the magic of good design leads to rapid product adoption.
  • The demand for a great online experience (and how the bar keeps getting raised) by the generation of consumers now in their 20’s.
  • What Forrester research says about the role of online sales transactions in 2012.

Interview Insights

Click to Read the Show Notes

1:08 How Shapiro’s experience in business school pointed him in the direction of a digital career.

1:53 “I actually thought that I was first getting involved in the internet because it was the next generation of cable TV, I was really interested in media back then. So the idea of getting on the ground floor of something that I thought was going to be the next cable TV or media ecosystem was this really exciting thing.”

2:23 Shapiro tells about pitching “internet for your television,” and how although no one would fund his project, they all wanted him to build their websites.

3:50 [On his second company] – “We developed a technology for people to be able to send rich e-mail. You could put in photos, and video, and graphics in an e-mail message and send them to people. It was initially designed for consumers.”

4:29 “We evolved the company from a consumer play to email marketing where our customers were businesses.”

4:50 “HUGE is a full-service digital agency, and what we do is the full range of digital services for what clients need to be successful online.”

5:41 HUGE’s evolution from design company to full service.

6:10 How HUGE helped with launch of HBO Go.

6:49 “The biggest challenge for [HBO Go] as well as with a lot of other clients is the pressure we’re put under. So HBO hired us not to do an interesting reader, they had a single goal, which was to create the single best entertainment experience which you can have on a mobile device or on an iPad.”

7:37 “The secret, and the real challenge, for this project and a lot of others is to really understand why are users using your experience and what are the core things that they want to accomplish?”

8:58 “Users are notoriously bad at guessing what they want.”

9:27 [On the use of ethnographic research to create personas] – “There’s a few things we do to differentiate between what users actually want and what they say they want.”

10:28 “[Personas] are hypothetical people describing who these people are, their characteristics, and what they’re common tasks and problems are”

10:57 “The key thing is: You can think of lots of problems, but what are the core one or two  problems that are motivating them to use this product.”

11:23 Why extensive testing is essential in developing breakthrough user experiences.

12:43 How HUGE screens subjects to remove the potential for unhelpful outliers.

13:07 “People tend to use products and solve problems in very similar ways. Our goal is not to find quantitative data to find whether something works or doesn’t work, it’s to find problems.”

14:08 “People actually use the internet in remarkably similar ways around the world.”

15:25 Shapiro explains how great design encourages users to fall in love with the product.

16:11 [On the emotional impact of design] – “We’ll often spend a lot of time creating small visual cues and little things to surprise and delight users so they feel that the something that they own is really special.”

17:15 [On why HUGE is a full service agency] – “Design becomes this gateway to the customer experience, and what a lot of other folks do, that work in the company, have nothing to do with the design, but are equally important in making clients successful on the internet.”

18:51 Shapiro discusses why transformative change within the organization is essential for companies to be successful in the digital arena.

19:28 “Every company must be a digital business to be successful in our economy today, and a lot of companies don’t really understand this.”

20:06 Why organizational lag in embracing digital as an essential business component led Shapiro to writing his book.

20:40 Shapiro’s biggest challenges in writing the book.

20:57 “Writing a book forces you to formalize your ideas.”

22:20 “The most successful companies think about users as the core to their business.”

23:36 “Removing the anonymity to digital traffic and thinking of those people as real users that are gonna interact with your company, and making sure that they have a good experience is really the core to being successful.”

24:30 How Shaprio analyzes companies to see how their web experience can improve.

26:41 “If you’re company is not set up to resonate with a digital first customer, then you have a real problem, because those people are just gonna work with your competitor who is set up.”

Expert Bio

Aaron Shapiro is CEO of HUGE, a digital agency that helps companies re-imagine how they interact with their customers and manage their business in the online economy. He has spent more than a decade as a technology entrepreneur, venture capitalist and management consultant. This includes being founding CEO of Silverpop Systems, a leading email service provider, and starting a national magazine distributed by Time Warner.

Aaron frequently writes about the digital economy at AaronShapiro.com and for publications including The Huffington Post, MediaPost, and Fast Company. He is the author of Users Not Customers: Who Really Determines the Success of Your Business, and was named one of Crain’s “40 under 40″ for 2011.

For more information, visit Aaron’s website.

Contact Info for Aaron Shapiro

Business Phone: 718-625-4843

Web Address: HugeInc.com

Web Address: AaronShapiro.com

Travels From: New York, NY

Follow Aaron:

Twitter

Books by Aaron Shapiro

brian reich

Interview with Brian Reich

Founder and Managing Director at little m media

New York City, NY

Listen to this interview to learn:

  • Qualities of a successful info strategist and how that can help your business
  • The importance of avoiding the shiny object syndrome
  • The big challenges on which we can be focusing our talents and technology to improve quality of life now and in the future
  • The key to tackling challenging problems
  • Tips you can use to avoid information overwhelm
Play

Expert Bio

Brian Reich is founder and managing director of little m media, an information strategy firm that helps individuals and organizations solve complex problems. He is well known for his expertise in new media, Web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more.

Brian is the author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society and co-author of Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience. He also contributes as a Fast Company Expert, hosts a regular podcast discussion about the impact of media and technology on society, and teaches consumer behavior and marketing strategy in the graduate school of communications at Columbia University.

Brian began his career in politics, working on several campaigns around the country. He spent two years as briefing director to Vice President Gore in the White House and during the 2000 presidential campaign. He has spent the past decade providing strategy, analysis, and support to corporations, nonprofit organizations and charities, media companies and other groups that are looking to solve complex problems. He has held senior roles at leading digital, PR, and public affairs agencies, including Mindshare Interactive Campaigns, Cone Inc., and EchoDitto. He has led projects for many of the largest and most influential brands and nonprofit organizations, as well as media companies, start-ups, and political/advocacy groups.

For more information, visit Brian’s website.

Contact Info for Brian Reich

Web address: ShiftandReset.com

Travels From: New York City, NY

Follow Brian:

Twitter

Books by Brian Reich

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